Marketing
Automated content generation
Project Info
Client
Digital Growth Agency
A full-service digital marketing firm.
Timeline
15 Jan 2023 - 10 Mar 2023
Category
Marketing
Location
Market St, San Francisco, CA
Objective
To scale content production without increasing headcount or outsourcing costs, ensuring all content maintains a consistent brand voice and adheres to SEO best practices.
Solution
We engineered a custom content pipeline that takes a simple topic input and generates a comprehensive content pack including a blog post, social media captions (LinkedIn, Twitter), and an email newsletter draft. The system utilizes prompt chaining to refine the output for tone and style before final generation.
- Comprehensive analysis of existing workflow bottlenecks.
- Custom implementation of scalable architecture.
- Seamless integration with third-party APIs.
Results
The agency now produces 50+ pieces of high-quality content per week, up from 5. Content production costs decreased by 70%, and organic traffic for their clients improved by an average of 25% due to the increased posting frequency.